The Psychology of Logo Colors - a #Visualization
via The Logo Company , we have this great breakdown of Color vs Emotion in Logos . As they put it The designer asks the client a series of questions that illicit answers helping to bring the parts of the puzzle together. A typical question might be “What qualities does your business want to be known for?” The answer might be for a doctor for instance, “I want to be known as someone you can trust”. So the question and answer begs: How does the designer portray trust in the logo design? Mind you, a whole bunch of these logos are really quite old - one wonders which came first - The Logo? Or The Color? Then again, I guess it doesn't really matter that much anymore - its so thoroughly established that Green is Peaceful , RED IS EXCITING , etc.