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Payware - and the BigData Ecosystem

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Dan Woods has an article at Forbes about " How Hadoop and SAP HANA can accelerate Big Data Startups ".  Its pretty hard to read - you have to get past the obvious shilling for SAP  (the byline is a bit of a giveaway - " He has written several books and created other research and educational content for SAP "), and after that, you have to ignore the Hadoop-centric nature of the post (there are other fish in the sea, you know?) You have to get all the way to the end of the article before you get to the meat, which boils down to ... can SAP make it as easy to experiment with SAP HANA as it is to download and use open source? ... will developers buy into SAP’s efforts at being open and making SAP HANA easy to use? (If it is) Priced too high or with onerous terms, SAP HANA won’t make sense to startups. And these points, in the end, are what its all about. A significant - and somewhat under-reported - aspect of the current BigData boom is that people ar...