And you are here why?

There is a Nice Q&A at Knowledge@Wharton with Rajat Paharia (of Bunchball fame) and Daniel Debow (of Rypple fame) on the rise of Gamification , and its relevance in the business world. Its worth reading the whole thing, but I was particularly struck by Rajat's point that this isn't something that is specific to the current 'gaming' generation - it is relevant across humanity as a whole. To quote directly from Rajat: ... it’s based on satisfying these fundamental human needs and desires we have for reward, status, achievement, competition, self expression, even altruism. Those things cross genders, they cross demographics, they cross any segmentation you want to apply. We’re all motivated by some combination of those ... I find that remarkably accurate - we are always, always unconsciously acting on these paradigmatic behaviors, and mostly not unconsciously , but instead, actively doing so (if only to suppress the same behaviors!).  Explicitly ...