Deep Learning for…Marketing?
If you’re doing any marketing, you’re probably using some form of Marketing Automation tool, something like Constant Contact , Eloqua , Marketo , and so forth. These tools aren’t just cool, they’re necessary . I mean, how else are you going to keep track of your user interactions and interpret the firehose of data that you have? All this, mind you, on top of the constant arms race that you’re in when it comes to filling your marketing funnel, maintaining brand awareness, etc! The tricky bit here is that there are just an insane number of factors involved. Things like changes to the business climate, fiscal year variations, customer behavior around holidays, user dissembling, etc. these are all factors that can theoretically be tracked and maintained. That said • The rules go stale really really fast (probably faster than you can code them) • The ground-truth around the rules can change in a blink (“ new tariff...