GigaOm and Verge are running stories on Free.fr - a remarkably disruptive broadband service in France which, for ~$40/month provides a 30MB broadband connection, IPTV (w/ set-top box), wi-fi, and free calling to a passel of countries. ( There is a good description of Free.fr here , for those who care ) Free.fr has been singly responsible for a dramatic reduction in cost ( and improvement in services!) for all triple-play services in France. Their main competition has been the recent surge in quad -play - mobile, along with the triple-play of broadband, voice and video, and they've just announced their response in this space. For 19.99 € they will provide, well, Unlimited everything (text, mms, calling, internet, etc.). Their approach is somewhat the same as what T-Mobile, Republic, and others are doing in the U.S., viz. leveraging wi-fi connectivity to route calls/data over the internet whenever possible. In this vein, one huge advantage they have is th...