Magazines for the "Better than the Rest" crowd
I've always had a sneaking admiration for " Departures ", the magazine for the American Express Platinum Card crowd. Its crazy, but there has always been just a little bit of tongue-in-cheek in it, especially the over-the-top bits ( Today's man prefers his lapels to be a light notch at 32 degrees, instead of a medium notch at 34 degrees ). And, strangely enough - a-la Playboy? - the articles do tend to be pretty good. Go figure. And then you have Bloomberg's entry in this league - Bloomberg Pursuits . Its aimed at the discerning tastes of the top 375,000 of us, and in case you might have been concerned, they aren't " worried that the conspicuous consumption celebrated in the magazine might seem tone-deaf ". Speaking for myself, I say Bring it On! . What this world needs is a couple more magazines celebrating conspicuous consumption - after all, one can never have enough stories about $32,000 birthday parties for kids!