Note to self - Never under-estimate the power of Conspicuous Consumption
Remember this ? Bloomberg Pursuits - the magazine for the insanely wealthy? As I'd said before And then you have Bloomberg's entry in this league - Bloomberg Pursuits . Its aimed at the discerning tastes of the top 375,000 of us, and in case you might have been concerned, they aren't " worried that the conspicuous consumption celebrated in the magazine might seem tone-deaf ". Speaking for myself, I say Bring it On! . What this world needs is a couple more magazines celebrating conspicuous consumption - after all, one can never have enough stories about $32,000 birthday parties for kids! I may have been snarky back then, but it turns out the joke is on me. Adweek reports that they are going to double the frequency of publishing The issue sold 30 pages including Brioni and Zegna—in the dead of January, no less. That convinced Markets publisher Michael Dukmejian that he should double the frequency of Pursuits to four issue...