The Psychology of Logo Colors - a #Visualization

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via The Logo Company, we have this great breakdown of Color vs Emotion in Logos.
As they put it
The designer asks the client a series of questions that illicit answers helping to bring the parts of the puzzle together. A typical question might be “What qualities does your business want to be known for?” The answer might be for a doctor for instance, “I want to be known as someone you can trust”. So the question and answer begs: How does the designer portray trust in the logo design?
Mind you, a whole bunch of these logos are really quite old - one wonders which came first - The Logo? Or The Color?
Then again, I guess it doesn't really matter that much anymore - its so thoroughly established that Green is Peaceful, RED IS EXCITING, etc.

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