Build For The Now

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Randy Shoup (•) sez. that building for the future is not only somewhat pointless, it can actually be counter-productive, and that “any effort spent on that future comes with a serious opportunity cost — that effort could and should be spent improving your product in the now”
To which I say Boy Howdy, is that ever true!
Why?
1) FOCUS : Startups fail. All the time, everywhere, they fail. I know, I know, you are a special snowflake, and your technology/idea/whatever is going to ChangeTheWorld™ — but, well, it’s not if you don’t make it to the future. Relentless focus on survival may not guarantee success, but a lack of that focus will result in failure.
2) MONEY: “But we have Enterprise customers” you say. “We need to invest in Process and Scaling and SOC.3 compliance” you claim. Well, yes. Eventually you do. The thing about all of that stuff is that it is easy to solve with BagsOfMoney™, and incredibly painful without. And, right now, you are much, much better off deploying the self-same bags at getting your product to, well, Just Work.
So yeah, build for the now. Focus. Deploy your money correctly. Survive. Get to the future, and then, then, feel free to panic and second-guess
(•) Evolutionary Architecture — https://goo.gl/ubCCM7

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