You have Strategy, but your execution Sucks. Because...
HBR dives into "Why Strategy Execution Unravels, and What to Do About It" - it's an ongoing project that has already covered 9 years, 40 experiments, 250 companies, and 4000 managers, and basically points out that a lot of the received wisdom on how to Execute on Strategy is, well, bullshit.
I strongly urge you to read the whole thing, but the TL;DR is basically the following
Anyhow, go read the article, it is simultaneously depressing, and eye-opening.
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I strongly urge you to read the whole thing, but the TL;DR is basically the following
- We Rool, You Suck: Individual teams (silos / business-units / whatever) can get very good at executing on Teh Strategy, but co-ordination across these units tends to suck. A lot. For all the usual reasons...
- Ignore von Moltke (**): Once Teh Strategy is in place, companies feel honor bound to stick to it, at all costs, and lack the agility to deviate based upon circumstances.
- Speaking == Understanding: Management assumes that because they have explained Teh Strategy, everybody has understood, and internalized it. Which, as it turns out, couldn't be further from the truth
- A Players Rock: Too much emphasis on individual abilities & performance, while not recognizing the necessity of "soft skillz" like agility, teamwork, co-ordination, etc.
- Hierarchy, FTW!: An emphasis on top-down execution, instead of promoting leadership skills across the organization.
Anyhow, go read the article, it is simultaneously depressing, and eye-opening.
(**)
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