Signs of the Apocalypse - a Cereal Bar & Cafe

Spotted across from Gate C6 at DFW, we have Cereality - a Cereal Bar & Cafe.
From the marketing material

Cereality® is more than a place to get cereal. It's a new way of thinking about cereal. A new choice in fast food. And an idea whose time has come.

At Cereality, customers choose from their favorite brands and toppings. Pajama-clad Cereologists™ fill the orders. And customers choose and add their own milk, just the way they like it

Words fail me...