Gree* is Good. 'N'? 'D'?

Then --> Green is Good
Now --> Greed is Good

You all saw Apple removes green certification from its product range

 here we are with word that Cupertino is no longer considered to be environmentally friendly where their product range is concerned, especially after Apple had requested the Electronic Product Environmental Assessment Tool (EPEAT) group which is in charge of setting environmental standards for electronics to remove all 39 – yup, you read that right, all 39 of its products from its green registry.

Followed by the pretty rapid flip-flop

In a letter to customers posted on the company website, Bob Mansfield, Apple senior vice president of hardware engineering, admitted it was a "mistake" to remove its products from EPEAT, a nonprofit rating group backed by many manufacturers and the U.S. Environmental Protection Agency.

So what was it? Greed? Idiocy? Orneriness?
Me, I'm betting on greed...