Why are we talking about iPad specs? (Cognitive Dissonance Edition)

Seriously, hasn't this traditionally been the other party's tactic? Something that the PC makers and Android device folks, etc. have adopted? As I've pointed out

[The] Apple approach is software dominated while the "other" approach is fixated on hardware specs.

Think about it - after an initial flurry of "How great is this iPhone display, wah! wah! w00t!", you pretty much hear nothing else about it, but do hear a metric ton about Siri, iCloud, Apps, etc.  In the Android world however, virtually all the discussion about the new phones tends to be the exact opposite, i.e., after an initial flurry of "How great is Ice Cream Sandwich, rejoice!", its all about pen-tile displays, quad-core processors, NFC, etc.

To hammer the point home, just look at the discussion of any set of PCs vs Macs - the PCs are all about the latest processor from Intel, screen size, etc. while the Macs have always been about "oooh check out this totally cool way in which I can ... on my Mac!"

But post the "New iPad" launch (No link here.  You know damn well what I'm talking about), all the articles have been about the retina display, 1 GB of RAM, A5X CPU etc.  Where, on the other hand, are all the articles talking about the cool new abilities, the nifty things you can do, the ground-breaking revolutionary whatever?
I know, I know, its a 3rd generation product, etc., but still, I'm getting this massive feeling of cognitive dissonance here...