Wikets - Product Recommendations

Sigh.  I actually see this as potentially being useful.  Which is both horrific, and tragic, given my built-in luddite-loathing for our consumer-culture ...
Anyhow, without further ado, Wikets...

The web is chock full of reviews, but I can see Wikets taking off because it makes the process remarkably simple, more intimately social, and actually rewarding. Users can compile lists of recommended products to share with their friends and favorite other users’ recommendations by either sharing them as a “Re-Rec” or marking them on a “Wishlist.” They can also use Wikets to ask for specific recommendations. While recommendations can only be created within the iPhone app, they can be shared over Facebook and other existing social networks and viewed by others on the web. When people buy products a user has recommended on Wikets, the user is rewarded with “points” that can eventually be converted into gift cards. (more...)