BigData - Social Analytics

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Another day, another BigData investment - this time with Kontagent getting a bunch-a money from Battery, Maverick, and Altos.  The particular angle here is that Kontagent focuses on Social Analytics, in particular, gaming.  Their secret sauce is in helping 'social gaming' folks figure out how to get their users more engrossed.  I assume this is essentially BigData merged with a healthy dose of Behavioral Psychology (shades of Kahneman & Tversky).

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