BigData - Twitter Analytics

Makes sense from Twitter's perspective. Mind you, I didn't realize that they were re-wrapping all URLs that go through them. Not quite sure I'm cool with that...

Twitter offers analytics to try and prove its value

Twitter CEO Dick Costolo

As Twitter has become an increasingly important part of the media strategy for content producers such as newspapers, TV networks and other media players, measuring the impact of a tweet has become even more important — so that those companies can show that spending time on Twitter has actual business value in terms of driving traffic and engagement. Until now, using analytical tools like Bitly’s link-tracking andChartbeat’s dashboard have been the only way to do this, but Twitter has just thrown its own offering into the ring: an analytical tool-kit the company announced on Tuesday that can track tweets and links across the network. (more...)