Free! Limited Time Only!

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I know, I know, its the easiest thing in the world to see this, sneer, and then feel slightly superior with the Inside Voice saying I'd never fall for that. I know what marketing is.

Except, you probably will fall for it at some point. In fact, you probably fall for it all the time, but just don't realize it. Its almost a reptilian hind-brain kind of thing - hardwired into our animal spirits. 
For more information on this, read both of Dan Ariely's books Predictably Irrational,  and The Upside of Irrationality
This message brought to you from the World of Behavioral Economics

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