The Geography of (Cheap) Beer - Twitter style
via Floating Sheep
...a new publication by members of the Floatingsheep team. Just released is "Offline Brews and Online Views: Exploring the Geography of Beer on Twitter", a new book chapter written by Matt and Ate that analyzes the geographies of beer-related tweeting activity [and] shows that geotagged tweets about beer, and other alcoholic beverages for that matter, are reflective of people's offline consumption preferences.
Using a database of one million geotagged tweets from June 2012 to May 2013 containing the keywords "wine", "beer" or the names of a range of light or cheaper beers within the continental US, some clear regional variations in alcoholic beverage preference are detected. [...] While Bud Light is more popular in the eastern and southeastern US, Coors Light tends to dominate the west coast, with Miller Lite and Busch Light being preferred in the midwest and Great Plains. The dominance of these brands in virtual space is no surprise, as they also dwarf the competition in actual sales.
... these regional variations are even more distinct when one looks at locally- or regionally-specific brands. While some of these cheaper (which is not to say less delicious!) beers have reached a national or even international market, others remain popular in only a very limited region, owing either to local tradition or simply limited distribution outside of their home-markets. Nonetheless, by mapping the concentrations of geotagged tweets referencing each of these brands, we're able to uncover these regional particularities, as is shown in the map below, taken from Matt and Ate's chapter.Enjoy!