Note to self - Never under-estimate the power of Conspicuous Consumption

-
Remember this?  Bloomberg Pursuits - the magazine for the insanely wealthy?  As I'd said before
And then you have Bloomberg's entry in this league - Bloomberg Pursuits. Its aimed at the discerning tastes of the top 375,000 of us, and in case you might have been concerned, they aren't "worried that the conspicuous consumption celebrated in the magazine might seem tone-deaf".
Speaking for myself, I say Bring it On!.  What this world needs is a couple more magazines celebrating conspicuous consumption - after all, one can never have enough stories about $32,000 birthday parties for kids!

I may have been snarky back then, but it turns out the joke is on me.  Adweek reports that they are going to double the frequency of publishing
The issue sold 30 pages including Brioni and Zegna—in the dead of January, no less. That convinced Markets publisher Michael Dukmejian that he should double the frequency of Pursuits to four issues in 2013 (something he said is a near certainty) while making a big push into fashion advertising. "We’ve always done well with luxury cars, private jets, first-class business travel," Dukmejian said. "This is just a natural outgrowth."
Ye gods, nothing is ever going to deter the 1%.  We're doomed I tell you, doomed...


Comments

Post a Comment

Popular posts from this blog

Erlang, Binaries, and Garbage Collection (Sigh)

-
Image
The nice thing about garbage-collection is that it is makes memory management absolutely transparent to you Of course, the above is true right up to the point when it stops being transparent, at which point it does a phase change from nice to clusterf**k of biblical proportions .  There are entire posts, books, and suicide notes that have been written about this, and I have no great desire to add to them, save with the minor comment that paranoia about garbage-collection is still justified , albeit only in the edge-cases for most people. That said, I'll give you that Erlang GC is in many ways much, much better positioned in this regard than, oh, Java, but it still rears up and bites you in the butt when you least expect it. ( More information about Erlang's GC vis-a-vis Java here , and Jesper's truly excellent description of Erlang's GC here ).  A story from the past should serve to illustrate this. Once upon a time, in a magical land far far away - well, Her...
Read more

Cannonball Tree!

-
Image
Spotted this one just outside the Ravindra Kalakshetra in Bangalore .  Its called the Cannonball Tree , but is - technically (i.e., in Latin, if thats your metier) - Couroupita Guianensis , or ನಾಗಲಿಂಗ ಪುಷ್ಪಾ  in Kannada. The fruits look like Cannonballs (well, d-uh), and the flowers are really quite amazing, and pretty ludicrously distinctive...
Read more